Newsletter

Augmented reality and Virtual reality

1. Overview - History and Development of AR and VR

Augmented reality (AR) and virtual reality (VR) are technological that give experiences that change how humans with digital technology interact with the physical world. Most people think that AR and VR are the same, although each has its own way of interacting with the virtual environment.

Now AR and VR are extremely popular, so let’s follow the path of their development since the beginning.

2. The difference between AR dan VR

While learning about augmented and virtual reality, understanding how they differ and intersect is critical to facing the new challenges of this era.

Aspect	Augmented Reality (AR)	Virtual Reality (VR)
Definition	AR adds digital elements (images, videos, 3D objects) to the existing physical world.	VR creates an entirely immersive virtual experience with the help of headsets and sensors.
Interaction with the World	Combines the real world with digital elements, enriching the existing physical experience with virtual elements.	Completely separates the user from the real world, immersing them into an entirely virtual world.
Devices Used	Typically uses mobile devices or AR glasses like HoloLens or Magic Leap.	Uses VR headsets like Oculus Rift, HTC Vive, or PlayStation VR.
User Experience	Users can still see and interact with the real world, but with added digital elements.	Users are fully immersed in the virtual world and do not see their physical surroundings.
Applications	Used in gaming, marketing, product design, education (e.g., medical visualization), and navigation.	Used in gaming, flight simulation, medical training, military training, and virtual education.

3. AR and VR applications in various industries

• Bodyscope — VR Medical App for Visualizing CT and MRI Scans
  • With our Virtual Reality app, users can upload any series of CT, MRI, or PET/CT images and reconstruct them in 3D. To view and interact with 3D models, users need Oculus Quest 2 VR headsets.


• Strivr
  • Companies like BMW are using VR to train staff on both technical and customer-facing skills, ensuring their teams are prepared for everything from vehicle design to delivering top-tier customer service.


• Ralph Lauren virtual store, designed by Emperia
  • The Ralph Lauren virtual store was hosted as a bespoke room within Bloomingdale's virtual holiday store to provide a unique brand experience to shoppers this holiday season.


• IKEA - VR
  • Ikea, for instance, has developed a VR app that lets users visualize furniture within a virtual environment. Imagine planning a kitchen renovation on a budget, unsure of what materials, colors, or styles to choose.

References

^{[ 1 ]} https://hqsoftwarelab.com/blog/the-history-of-ar-and-vr-a-timeline-of-notable-milestones/

^{[ 2 ]} https://iptek.co.id/sejarah-teknologi-augmented-reality-hingga-perkembangannya/

^{[ 3 ]} https://hqsoftwarelab.com/portfolio/vr-medical-app-for-visualizing-ct-and-mri-scans/

^{[ 4 ]} https://virtualspeech.com/blog/vr-applications

^{[ 5 ]} https://emperiavr.com/project/ralph-lauren/